PRODUCT DESIGN CASE STUDY

Orbit — A calmer way to manage complex work.

Orbit — A calmer way to manage complex work.

A placeholder product story about turning a fragmented workflow into a confident, focused experience for growing teams.

Replace with cover image or video

ROLE

Lead Product Designer

TEAM

Product, Research, Engineering

TOOLS

Design toolkit

TIMELINE

12 weeks · 2026

Overview

Overview

THE OPPORTUNITY —

Orbit is a fictional planning platform used by teams whose work spans shifting priorities, unfamiliar collaborators, and too many places to look. This case study template gives each decision enough context to feel credible — without making the reader work to find the story.

CORE TENSION

People needed a faster way to make progress without losing the confidence that comes from shared context.

DISCOVERY —

Map the friction before designing the interface.

Map the friction before designing the interface.

Use this section for synthesis, early prototypes, user quotes, or a short explanation of how the team aligned around the highest-value problem.

REPLACE WITH RESEARCH ARTIFACT, VIDEO, OR PROTOTYPE

REPLACE WITH RESEARCH ARTIFACT, VIDEO, OR PROTOTYPE

KEY INSIGHT

The fastest route was not more features. It was clearer next steps.

Use this reusable block for a research finding, trade-off, customer quote, or key strategic decision.

THE SOLUTION —

A system that makes the right work feel obvious.

A system that makes the right work feel obvious.

REPLACE WITH KEY SCREEN OR VIDEO

REPLACE WITH SUPPORTING FLOW

Use one wide media block for the moment that matters most, then use supporting screens to explain the decisions behind it.

OUTCOMES —

Show the impact — and what you’d carry forward.

Show the impact — and what you’d carry forward.

42%

Faster completion

Placeholder for a measurable behavior shift, customer signal, or launch outcome.

42%

Faster completion

Placeholder for a measurable behavior shift, customer signal, or launch outcome.

42%

Faster completion

Placeholder for a measurable behavior shift, customer signal, or launch outcome.

42%

Faster completion

Placeholder for a measurable behavior shift, customer signal, or launch outcome.

42%

Faster completion

Placeholder for a measurable behavior shift, customer signal, or launch outcome.

42%

Faster completion

Placeholder for a measurable behavior shift, customer signal, or launch outcome.

What I’d do differently

I’d bring operational partners into the early framing work sooner. Their day-to-day perspective would help turn the initial hypothesis into a more durable product decision.

Let’s Chat!

macie.b.wood@gmail.com

Let’s Chat!

macie.b.wood@gmail.com

Let’s Chat!

macie.b.wood@gmail.com