My Design Journey
Senior Product Designer
Versant Media · Sept 2025 – Present
Lead product design for fintech and e-commerce products, transforming complex business and legal requirements into simple trustworthy tools for admins and consumers.
Rebuilt the core design system for AI workflow, matching design tokens to the codebase to enable accurate, code-ready prototyping.
Increased checkout conversion by 70% (4.5% to 7.7%) by redesigning login and checkout flows with a 1-step email login and 1-click subscription purchase.
Created a design QA and critique framework across teams, reducing rework and cutting release times by 30%.
UX Designer II
NBCUniversal · Aug 2024 – Sept 2025
Drove a record-growth year as lead designer across web, mobile, and CTV apps, scaling concurrent viewers to 917K (+1,222% YoY) and growing subscriptions by 103% (23K+).
Partnered directly with senior executives to shape product strategy and define success metrics for high-impact product initiatives.
Established a continuous discovery workflow that grounded product priorities in research rather than opinions, scaling the model to other teams.
Founded the team's first design internship program, mentoring incoming designers on craft and process.
UX Designer
NBCUniversal · Dec 2021 – Aug 2024
Ran rapid user interviews on a tight deadline to diagnose customer churn, dropping schedule complaints 5x and shifting product strategy; earned the NBCUniversal GEM Award.
Facilitated a division-wide journey mapping workshop that unified two product teams on a shared roadmap; adopted as standard company practice.
Designed scalable B2B SaaS admin and operational tools across web and mobile, tailored for complex, multi-persona user roles.
Google UX Design Certificate
2021
B.S. Graphic Design & Visual Communication
Graduated 2021 · Northern Arizona University
Following in my mother's footsteps, a graphic designer herself, I studied graphic design and honed my visual craft, discovering a deep passion for web and app design along the way.