Some of the best work happens behind the scenes
Continous discovery framework
A research-to-roadmap process that keeps product decisions grounded in fresh customer feedback, now adopted by adjacent product teams.
An AI-ready design system
Currently rebuilding our design system with Codex so AI tools can read it, for code-accurate prototypes and faster handoff.
Mentorship and team practices
Founded the team’s first design internship program, created a design QA and critique process still in use today, and facilitated a journey mapping workshop that became standard practice.
Senior Product Designer
Leading design for B2B fintech and e-commerce, and helping the design team scale with AI.
Redesigned login and checkout around a one-step email code and one-click purchase, lifting conversion 69.6%.
Shipped GameCast, an AI highlight feature built on computer vision and live scoring, plus the human review process that improves the model.
Rebuilt the core Figma design system with Codex so prototypes match the codebase, and set up a design QA process that cut release time 30%.
UX Designer II
Owned the consumer streaming experience across web, mobile and connected TV during a record growth year.
Helped grow peak concurrent viewers to 917K (up 1,222% year over year) and subscriptions by 103%.
Set product strategy and KPIs alongside executive leadership, backed by a continuous discovery framework that adjacent teams adopted.
Founded the team’s first design internship program.
UX Designer
Designed B2B admin and operations tools for sports leagues and clubs across web and mobile.
Ran fast-turnaround churn research that reshaped the schedule tool, cut complaints per user 80% and earned the NBCUniversal GEM Award.
Facilitated a journey mapping workshop that unified two product teams under one roadmap, later adopted company-wide.
UX Design Freelancer
UX, brand and marketing design for early-stage and established clients.
Projects across enterprise, real estate, architecture and music festivals, for clients including Equinix, Villuna, Isman Design and Omega Events.
EDUCATION
B.A. Visual Communications & Graphic Design
Northern Arizona University · 2021
CERTIFICATION
Google UX Design Professional Certificate
2022
