I find customer problems in messy data, ship fast, and design what makes business impact.
CONVERSION
Quick Checkout: Removing the Account-Create Wall
Versant Media - Senior Product Designer
Replaced a required SSO signup and an outdated checkout with Stripe, wallet pay, and a one-step email code, cutting the path to a single video from 27+ clicks down to as few as 4.
69.6%
Relative Conversion Lift · 4.54% to 7.70%
RETENTION
Schedule Redesign: Fixing Our Most Complained-About Tool
NBCUniversal · UX Designer, project lead
Our most complained-about tool became one customers love, after two years of feedback and five honest conversations with the people who used it every day.
80%
Fewer complaints per user · 1 in 248 → 1 in 1,230 users
ENGAGEMENT
GameCast: Building an Athlete Layer for Live Sports Video
Versant Media - Senior Product Designer
Combined AI computer vision and live scoring data to build a personalized video feed that follows the athlete, not just the team.
HOW I WORK
Strengths and Principles
Customer-led discovery
The best ideas come from staying close to customers. Regular check-ins on sales calls, survey comments, feedback channels and casual conversations with customers keep a steady pulse on what people need.
Product-led, Data-driven
Good product design balances what customers need with what the business needs. Data and research help find that balance, so decisions can be based on evidence over opinion.
Ship small, learn fast
When the path is unclear, a quick release or an A/B test always beats endless debate and iterating. Real usage settles questions and gets real human feedback instantly.
Always learning with AI
Learning new AI tools and practices is a constant skill I am building. Right now that means shipping with code, building design systems in code and using AI to scan customer signals, with plenty more still to explore.
A product partner at heart
The best work happens cross-functionally and close to customers. Working side by side with product, engineering, sales and marketing makes it possible to help shape what gets built.
Mentor and problem solver
Mentoring is one of my favorite parts of the job. So is finding what slows a team down and problem solving to improve that process.